Vehicle wrapping. They can be a great way to promote a local or regional business. Sometimes this can help get a small business off the ground.

Commercial car wraps are the right choice if you consider that 97% of people remember seeing commercial car wraps on a car.

However, it is not enough to use car wrapping alone. You’ll need to take extra steps to make sure your profile stands out.

This includes using the right vehicle lettering, the right vehicle graphics, decal fonts, other automotive fonts, and more.

So, what do you use to make the perfect wrap? These are the biggest factors to consider.

Choose your font carefully

One of the most important things to know about car wrapping is that it matters which font you choose. When it comes to automotive fonts, you want them to be as readable as possible.

In other words, the font must have sufficient space between the letters and it must be printed. You may be tempted to use italics or use a font that is written in script. That might look nicer and make people more curious about your vehicle.

However, you have to keep in mind that this is on a car. People will drive past this car very quickly unless it is parked somewhere. Even then, people driving on the main road may be lucky enough to catch a glimpse of it.

What you need to do here is keep your font easy to read, like sticker fonts. You don’t want people to squint or have to look at your car again to understand what it says.

Some people may only get one look at your car. You want people to read what it says at first glance and for it to stick in their minds.

Choose colors carefully

The next thing to consider is what colors you will use for this vehicle wrap. First you need to know what color is the car you are going to use.

If it’s your vehicle, this step becomes easier. You need to know this color because ideally you want your wrap to contrast perfectly with the color of your vehicle.

You also need a color that stands out and stands out visible from a distance. Some examples of visible colors at a distance are yellow, blue and green.

What this does is increase the chances of your vehicle being seen by more people. You want these colors to stand out to everyone who passes by. If you make your vehicle graphics the right colors, people may have no choice but to stop and take a good look.

Fewer words

Something you need to realize is that your car will only have a limited amount of space. Unless you have a font as small as an essay, you will have to cut some words from your message.

The most important thing you should have on your car wrap is your company name. This should be 1-2 words in the largest font on the car.

Depending on your product or service, that might be all you need. However, some companies like to put their logo on it along with a little tagline, their social media channels, their website, their phone number and more.

As a business owner, you need to decide what is a priority when it comes to wrapping your vehicle.

There is no doubt that you should put your company name and logo there. Then focus on priorities that will help people who look at your car learn more about your business. It is advisable to display your company’s website or telephone number here.

Larger font size

You need to make sure that the font you put on your car is large enough to see from a distance. While the right color combination helps, it means nothing if you can’t read the words from a distance.

When it comes to font size on cars, a good recommendation for you is to use the 10 by 1 line. This is used to try to get an idea of ​​how far the font on signs is visible from a distance.

Here this means that every centimeter that a letter takes up on your car is equal to 3 meters of distance. So if your letters are up to two inches tall, that means your letters will be visible from 30 feet away.

You should have an idea of ​​how far away you want people to see your car. Knowing this will help you get the right dimensions for the font letters and possibly adjust what you put on the car. Your original wording or phrase may not fit your distance goals.

Get help with vehicle graphics

These are some of the best vehicle graphics tips you can use when it comes to vehicle wraps. You need to be careful about the type of font you use and how large you are going to make this font.

In addition, know what color your car is and discover which colors contrast best with it. Ideally, you want to use bright colors. Finally, put only the words you need on your car.

Do you have more questions about vehicle lettering and vehicle graphics? Send us a message here for answers.

Did you know that there are more than… 1 million brick and mortar establishments where only retail establishments are included? With so many commercial buildings, many business owners struggle to find ways to make their buildings stand out. Window films are often used to make your building stand out from the crowd.

If you’re curious about the countless window film options, we’ve got your back. Read on to learn more about the benefits of improving your commercial storefronts.

1. Better brand awareness

The first of many benefits of wrapping your commercial window is the added brand awareness. Many shops don’t stand out when people pass by.

Think about the last time you walked down a city block. What stood out about businesses in the area, other than their signs? Can you easily identify a business without reading the name from a sign?

Window stickers provide an extra level of presence on the street. Passing customers will see your window film and associate the art with your building.

Such art can be decorative, but can also help customers in other ways. Think about what will make your building stand out the most install your wraps. There are window film options to suit every need, design or choice.

2. Clear direction to customers

Speaking of helping customers, many people believe that wrapped windows are solely decorative. Did you know you can use them to give customers directions?

For example, good window film can show the customer the way to the right door. These simple and stylish shawls can be as spartan as a thematic arrow to the necessary entrance.

Remote window film designs can help your customers find your business. If someone is too far away to see your sign, the sign is useless. But a large and decorative window film will appeal to them and make you stand out from your neighbors.

3. Time-sensitive information

Are you afraid that your window stickers are not easy to change? Some business owners believe that window stickers are relatively permanent. How can you change something that is stuck to the window?

Window stickers are easy to remove and replace. They are usually cheap, so much so that most people buy them in bulk.

If you’re decorating for the holidays, you have plenty of window treatment options to match the right theme. You can replace them without any problems as the months go by.

Additionally, you can use your wrapped windows to display time-sensitive information. Such information may include offers, sales, special offers or upcoming events. A change in decorations is easy for your customers to notice, helping the information spread quickly.

4. Built-in marketing

Your wrapped windows not only increase your brand awareness, but also serve as advertising. Cost-effective advertising is difficult to implement and is all about getting the most out of your investment.

That’s why it’s important to have ads that yield more than they cost. While this sounds simple, it is not easy to accomplish as advertising is generally an expensive endeavor.

It’s easy to see why window film is a great way to achieve such marketing. You get the ad built in so people can see it as they pass, enter and leave. The investment is small, as you can consider it as both decoration and advertising.

5. Provide privacy

Is your business located on a busy street and onlookers are constantly staring through the windows? Some guests may feel uncomfortable and exposed to such a situation. If your business is an office, such an environment can feel distracting and bothersome.

Window film is a wonderful way to add privacy to the inside of your building. Frosted window graphics or thick films prevent people from seeing inside easily. The extra privacy also does not prevent natural light from streaming in.

6. Digital Marketing Inclusion

Most companies have an online presence. Studies show that more than 2/3rds of small businesses use social media to market themselves.

Window films are a great way to showcase your digital marketing. Some small businesses use wall film to create a photogenic space indoors. Customers then use this spot to take photos and share the business on social media.

You can also use window clings that display the company’s online contact information. Brainstorm the most effective way to incorporate your digital marketing into your decorations.

7. Arouse curiosity

Have you passed a building and become curious about the decorations? Striking and interesting window films are the perfect way to keep your business in front of potential customers.

Your commercial windows will become a point of interest for passing customers. Think of ways you can cultivate customer interest in your business.

A relatively simple window film is a great way to do this. A decorative image with little to no words will make them wonder what the image is about. It can also serve as a simple advertisement, making them want to open the door.

8. Advertisement in and out

Why should your advertising stop as soon as your customers arrive? Many companies will continue to advertise on the inside of a business. These could be deals, sales or upcoming events.

Your window film is visible from both sides. Although words can flip, the images are usually fine in reverse.

Think about what your customers can see from the inside and act accordingly. There are many symmetrical window cover options that work perfectly for both views.

9. Better atmosphere and aesthetics

Finally your business premises comes to life with the new decoration. Window films are more than advertising materials and signage.

These artistic displays are especially effective in businesses where decoration is important. Charities, non-profits, restaurants, schools and offices all benefit greatly from these vibrant decorations.

Install window films

Window films are an effective advertising tool that adds a beautification factor to your commercial windows. Consider the countless window film options and how they can help improve your business. The right window stickers are one of the best investments you can make.

To learn more about how we can help you enhance your business, please contact us Today.

Are you looking for a unique way to utilize the interior or exterior walls of your company? Quality interior wall films are a great option!

Wall vinyl wraps are a durable and highly customizable option. A wall wrap attracts the attention of your customers and everyone who comes to your business.

There are endless possibilities when it comes to the different types of wall wraps. Create a wall covering design that meets your needs and make sure you are happy with the results.

Vinyl wall graphics differ from paint in that they are durable, easily replaceable and require minimal maintenance. They can be applied to different wall surfaces and corners. The wall wrap can cover multiple walls without interrupting the design.

Does this idea sound like something you want to explore? Here is a guide to the best practices for installing wall vinyl wrap.

Wall vinyl wraps: what are they?

Wall wraps are specifically designed to adhere to a wall with virtually any finish or texture. Made from durable vinyl, they provide a striking visual element for any business. Whether you have a restaurant or a retail store, indoor wall decals are the perfect way to illustrate your brand on interior or exterior walls of your business.

Unlike painted or framed art, wall clings can be used in a variety of ways. Here are some wall covering options for your business:

• Showcase your brand
• Jazz up common areas
• Awareness of marketing campaigns
• Company motto
• Renovating outdoor areas
• Designate workplaces

Interior wall coverings add pizzazz to modern open-space offices.

Make a budget

Unlike a professional mural, creating a custom wall film takes less time. It is easier to apply, easy to remove and cheaper.

Wall covering options include full and half wall coverings, column coverings, letters and wall stickers. When preparing your budget, you must take the complexity of the project into account. For example, how much preparatory work is required?

The price of wall film is determined by the square meters you need to cover. Costs may also reflect complex cuts, window cutouts and scaffolding required for installation on walls with higher than average heights.

Choose your artwork

Graphics for wall vinyl wraps don’t have to be limited to flat surfaces. You can install vinyl wrap on doors, lighting, counter walls and columns. By including multiple surfaces and items in the project, you create different effects 3D printing.

Various types of wall coverings can be made from photos. You can also work with an illustrator or graphic artist to create your artwork. The level of detail and complexity of the images is not a cost factor as the artwork is converted to a file and printed onto the vinyl roll.

Your graphic designer can choose the desired images, size and level of detail. For best results, use a high-resolution image.

Please note that copyright protection still applies when installing wall coverings. You cannot include copyrighted material in your project.

Making the cut

When it comes to installing interior wall coverings, the process is much the same as with a smaller picture. You’ll be working with multiple panels, so you want to make sure they’re all lined up and in the correct order.

As you lay out each panel, it’s a good idea to number them so you know which panel to work on. You will also need to make holes for light switches and electrical outlets.

Remove the switch plates from the wall before installing the wrap to smooth the surface. It’s also a good idea to create vertical seams between the panels rather than overlapping them.

The exception to this is if you are installing a wall covering that covers a much taller than average wall. In that case you will need two or more panels that cover the entire height of the wall.

Before you pack

Before installing wall film, a crucial step is to ensure that the wall can accept the bond of your chosen film. You start by thoroughly cleaning the surface for the vinyl wrap.

It is relevant to the installation process to clean painted surfaces to remove all impurities and contaminants. Replace the cleaning wipes or sponges regularly. Wait 15 minutes and repeat the process until the walls can pass through adhesion test.

It’s also a good idea to think about where the interior wall cladding will go. Is it near an air conditioner or a window that gets a lot of sunlight? Will it be in a place where people can touch it?

These things can affect which type of wall vinyl you choose. It will also determine whether you choose permanent or removable wall film.

Choosing the best wall covering options

The time frame for your wall covering will influence the type of product you choose. If you are only using it for temporary promotional purposes, choose a removable or ultra-removable product.

Removable types of wall coverings may require heat to be removed. Ultra-removable prints require no heat. However, permanent wall films can damage the surface when removed.

The appearance of your image is determined by the type of overlaminate you choose. You can obtain overlaminates in a range of finishes including:

• Shine
• Shine
• Mat
• Ultra matt

You can also consider different textures and patterns. Additionally, overlaminate helps protect your printing surface from damage.

Leave the installation to the professionals!

Want to brighten up a wall in your office, promote your brand, highlight popular menu options or decorate your store? If so, it’s best to leave wall wrap installation to the professionals.

Wall wraps are not your typical wallpaper. The smallest mistake can ruin your installation and lead to high costs.

You need an experienced team to help you design, print and install the perfect vinyl wall film for your business.

Call us at 301-937-3777 or complete our online form for more information about custom wall coverings and installation services. We are curious about your design ideas.

Do you have a business and are you thinking about improving your marketing strategy?

If so, then this article is for you! Finding effective ways to promote your business and services is no easy task. It takes time to learn what works for you and your brand.

However, there is a way you can make a profit 30,000 to 70,000 daily impressions.

Do you want to know how? Keep reading!

This guide will tell you everything you need to know about investing in a partial wrap and a full wrap for your commercial vehicles.

Partial cover

You might think so partial vehicle wrapping are not as good as full body wraps; however, that is not the case. There are many benefits you will experience if you purchase one.

There are a few disadvantages and we will now discuss the pros and cons.

Advantages

One of the many benefits of a partial wrap is the cost. It can be much cheaper, so if you have one small marketing budgetthis may be the right way.

There are some advertising opportunities that seem out of reach because they are so expensive. Wrapping commercial vehicles is not one of them. You can choose which parts of your car or truck you want wrapped without spending a lot of money.

If you’re short on time or need to get your fleet on the road as quickly as possible, a partial wrap can help.

It takes a professional significantly less time to apply a partial wrap than a full wrap. Make sure you talk to your contact at the store and let them know you have a deadline. They can advise you on the time frame of the project so you can make a decision that is best for your business.

Disadvantages

There are a few drawbacks to partial vehicle wraps that you should keep in mind. Because a partial wrap is only applied to a small area of ​​the car, it may not be as effective or noticeable as a full wrap.

This can result in a lower impact on your potential customers and clients. Because you limit advertising space, you may limit the effectiveness of your message.

Full wraps

When it comes to investing in commercial vehicle wrapping, you should consider the benefits that full vehicle wrapping will bring to you. You also need to know why it might not be ideal.

Plus points

The most obvious benefit of investing in a full car wrap is maximum brand awareness. No one can look at your company car without seeing your brand.

It will be more powerful and give your company and products more exposure. A full wrap also gives your vehicle a cohesive and professional look. It can create a sense that your brand and its image are unified and credible.

Disadvantages

You probably guessed it: one of the disadvantages of investing in a full car wrap is the higher costs.

It will also take longer to apply, which can mean downtime for your vehicles. If you can’t run your business without your fleet, you have to take that into account.

Vehicle size and shape

The size and shape of your vehicle can make a difference when choosing between a partial wrap or a full vehicle wrap. Is your company car small? Is it similar in shape and size to a Smart Car or Mini Cooper?

If so, investing in full coverage is probably your best bet. Full body wraps allow you to maximize your advertising space. Nothing about the car is revealed for all to see.

If you have a large van or truck, a partial wrap may be the ideal choice. The flat surfaces make for an effective mobile billboard.

Colour

Consider the current color of your company car. Does it match your brand colors? If so, you may not want to invest in a full wrap. You can use the color of your car as part of your advertising instead of hiding it.

If the color is going to clash with your brand, then it is better to invest in a full wrap. You don’t want your mobile billboards to be confusing to your audience. You need your partial or full wraps to represent your brands.

Do you like the color of your car? If the answer is no, it’s an easy decision. Cover it with a full wrap.

Design vision and materials

Before purchasing commercial vehicle wraps, consider your desired vision and design. Do you want it to be cool and striking?

Or would a subtle, minimalist design better represent your brand?

These are two questions you need to ask yourself.

You need to think about the type of material you want the shawl to be made of. There are many options. There are cases where a partial wrap can be just as effective as a full wrap.

Partial vs. Full: What’s Best for You

With the above information in hand, you can go ahead and create a marketing strategy around partial and full wraps.

Take your time to decide which option is best for your business. A partial wrap may be ideal for the type of vehicle and budget you have. While a complete car wrapping can be cheaper.

Consult the blog before making your final decision as it will help you evaluate all your options.

We hope this article helped you. We know it’s a big decision and that’s why our team is here to answer your questions. Send us a message here!

Do you have one or more work trucks for your construction company, plumbing company, roofing company or other type of company? If so, it will probably get lost in the sea of ​​work trucks that hit the road every day.

If you want to make all your work trucks stand out from the rest, the best way to do that is to put a truck sticker on them. The right vehicle decals and truck lettering can do wonders for your business. These types of vehicle images will help you small business advertising attempts.

In this article we list some of the most important reasons to provide your company with a truck sticker. It shows you why securing a vehicle wrap for a commercial vehicle is a great idea.

Discover the six biggest reasons to invest truck stickers for work trucks below.

1. Builds brand awareness

From the moment you start a business, building brand awareness is of utmost importance. If people don’t know your brand, they’re unlikely to find it and ask your company for help.

By placing a truck sticker on a work truck, you give people the opportunity to see your brand in action. Every time you drive a work truck, a few more people will notice and remember your name and logo.

Soon you will have your brand awareness will disappear from the charts. You’ll be so glad you decided to invest in things like vehicle decals and truck graphics.

2. Creates a personality for a brand

Each brand has a specific personality. Some brands are very serious and straightforward, while others are more light-hearted and fun.

What is the personality of your brand? Whatever it may be, something as simple as a truck sticker can help you show it off. It gives people an idea of ​​what to expect from your company when they contact you.

If your brand looks like it means business, they’ll be extra prepared the first time they call or email you. If your brand looks a little less serious, those intimidated by brands that fit into the first category may choose to contact you instead.

You might be surprised at how easy it will be to develop and showcase your brand’s personality with vehicle graphics.

3. Provides information about a brand

One of your main goals when you put a truck sticker on a work truck is to convince people to contact you when they need help. To achieve this goal, you need to provide them with some basic information right on your truck.

You can do this with vehicle stickers. You can put whatever you want on a truck sticker, including:

• The name of your company
• Your logo
• Your telephone number
• Your website
• Your email

You may even want to go so far as to brag about all the five-star reviews you have, or list all the different services you can provide. It’s up to you to decide what to put on a truck sticker as part of your business advertising strategy.

4. Costs a brand very little

Of course you will need to invest some money to put a truck sticker and a vehicle wrap on your work truck. But the money you spend on it should give you an excellent return on your investment.

There are even cases where you can make back the money you spent on a truck sticker in just a few weeks. If it can generate even a little interest in your business, you may be able to make enough profit to cover the cost of vehicle stickers in no time.

5. Extends the lifespan of a brand’s vehicles

It is very important to keep your work trucks in good condition. To do this, you will need to clean the inside and outside of it and make any repairs.

Placing vehicle graphics on your trucks can make the first part of that equation easier. You will find that cleaning your work trucks will be easier if they have stickers on the outside covering them.

You may be able to get a lot more life out of a work truck with vehicle graphics on the outside than you otherwise could.

6. Makes a brand look more professional

Ultimately, you want your brand to look as professional as possible. This alone makes people more likely to contact you when they need a company to provide them with services.

If you drive around in a truck that doesn’t have vehicle stickers on it, you might look more like a handyman than a licensed contractor, plumber, roofer, etc. You can change this in an instant with a truck sticker and other vehicle graphics.

People will automatically take your brand more seriously when they see your trucks on the road. It will increase your brand’s exposure in your area and make your business advertising efforts more successful overall.

Add a truck sticker to any work truck

After hearing about the many reasons to put a truck sticker on your commercial vehicle, are you eager to do so? RoadRunner Wraps can give your brand a helping hand.

We’ve applied high-quality vehicle wraps to more than 70,000 cars, trucks, SUVs and vans nationwide. We only use the best materials when installing something like a work sticker and stand behind the work we do.

Statistics show that approximately 100 million Americans go sailing every year. Millennials also make up 31% of all boaters when it comes to demographics.

If you own a boat, you may want a boat wrap. There are many different types of wraps that are perfect for advertising your boat and the services you provide.

It is a form of marketing that sets you apart from your competitors. This guide will help you figure out which boat wrap is best for you.

Read on to find out which types of baby slings you can choose from.

Full cover

A vinyl boat wrap is a type of wrap that adheres to the surface of the boat. It comes in different colors and images depending on what you want.

A common option is a full boat wrap. This is an option where you completely wrap your boat for a more impressive appearance.

The boat wrap also helps protect the hull of the boat. It works much the same as marine paint, but in a more affordable way.

This is the perfect option if you are trying to advertise your boat. Maybe your boat is rentable and you want to attract more potential renters.

This wrap is very noticeable and makes your boat stand out.

Partial cover

The types of baby slings you choose depend on your purpose and budget. Boat wrap options all have the same effect, but have different effects.

That’s possible opt for a partial wrap, which only covers part of your boat. You can think of this as a banner used to display your logo and design.

It doesn’t provide as much protection or as impactful an effect. But it’s still a great way to add a few accents to draw attention to the boat.

Deciding on a boat wrap

Once you’ve determined your boat wrap options, there are other things to consider. This is an investment in your boat and you will want to do some research.

Here are some examples of the things you should consider before moving forward.

Consider the costs

Wrapping your boat is a relatively major upgrade to tackle. It’s not extremely expensive compared to other projects, but it’s still an investment.

Therefore, you need to figure out what your budget is so that you have limitations. Your budget should include the wrap itself, as well as the cost of installing it.

You cannot save money by installing it yourself as this is counterproductive. You want to make sure you leave this job to the professionals.

Create the design

Boat wraps are very versatile when it comes to what you want. Commercial wraps are very common because they create the perfect form of marketing.

But you have to be very careful with your design. It’s up to you to create the design for the wrap to showcase your services.

Some things you should include are the name of the boat and your logo. If you’re using a partial wrap, it’s probably all you have room for.

If you invest in a full wrap, you may be able to add a few more details. Remember to keep it as simple as possible so it doesn’t distract.

You should stick to the colors of your logo so that everything stays cohesive. Double-check that all text is easy to read and clearly visible.

Choose a company

The most important part of getting boat wraps is choosing the company. You should choose a reputable vinyl wrap company that has experience.

They should offer different types of wraps that suit multiple industries. The website should look professional and contact information should be easily accessible.

It is not unusual for prices not to be available on the website. You should call and ask for an estimate or a quote to compare prices.

You can also read reviews from previous customers to get an idea of ​​the company’s work. If the website has a gallery, this is a great opportunity to check out some wraps.

It’s a good idea to choose a company that has made shawls in the style you want. This ensures that you will be satisfied with the end result.

Maintenance for a boat wrap

Choosing the types of wraps is just one step in this process. Once you install the wrap, you need to know how to care for it.

Maintenance keeps the wrap looking like new, so you get the most out of your investment. You should start with marine-safe soap and a soft cloth or sponge.

Use this together with water to gently clean the shawl. Make sure nothing is abrasive and dry the packaging once it is clean.

This helps prevent water stains and any discoloration caused by soap residue. Make sure to clean whenever you notice dirt so the cover looks pristine.

Types of Wraps: The Ultimate Guide for Boaters

If you own a boat, you may be interested in having it professionally packed. There are several types of wraps, perfect for commercial boats or rental boats.

You can choose between a full wrap or a partial wrap to create different effects. You need to create the design and figure out what your budget is.

Industry experts expect people will spend almost 19% more on average per year on vehicle wrap films. That kind of explosive growth is enough to cause the entire industry to double in size in less than four years.

As any entrepreneur knows, this kind of growth doesn’t happen by accident. There is a long list of benefits that fleet wraps can provide.

Some of these benefits are obvious, but others may never have occurred to you. We hope that by the end of this article you will know everything you need to know to decide if fleet wraps are right for your business.

Read on to find out the most important things you need to know about wrapping your fleet and the benefits it can bring you.

Attract attention with fleet wrapping

Naturally, wrapping your fleet offers you the perfect opportunity to invest in reaching potential customers. As your vehicles drive around town, people will notice the eye-catching designs on your wraps and ultimately become familiar with your business for the first time.

Advertise without annoying potential customers

In many ways, advertising is a double-edged sword. On the one hand, you need it to reach potential customers who want to know more about your products or services. On the other hand, it is possible irritate everyone who is not interested in what you have to sell now.

One of the great things about wrapping your fleet is that it allows you to reach more people without annoying them. Most people are annoyed by ads because they get in the way of something else they are interested in.

However, if someone is stopped at a red light, their eyes will tend to wander around looking for something interesting. When they see your customized fleet, they will absorb your message without feeling like you are interfering with their free time.

Use customer fleet vehicles for efficient advertising

Another amazing benefit of using fleet wrapping for advertising is that it pays for itself time and time again. You start with a single investment in wrapping your vehicles. You will then benefit from the advertising benefits for many months and years to come.

As happy as you are that you invested in vehicle wraps after a month or so, your investment will look like an even smarter move in a few years.

That also makes fleet vehicle wraps a great choice for companies trying to reach new customers but don’t have a huge advertising budget. In these situations, efficiency is key, and wrapping your fleet can provide that efficiency.

Deliver powerful messages by wrapping work vehicles

Not only is vehicle wrapping efficient, but it also offers certain advertising benefits that other advertising methods do not. Most advertisements should focus on delivering short and snappy messages. Otherwise, people will ignore and disregard them.

However, a potential customer at a red light will have plenty of time to read a longer message from one of your custom fleet vehicles.

You may have spent a lot of time figuring out how to package your essential business message into a few words. Think about what else you could say if you had more time and space to express what’s special about your business. Using car wrapping can be the perfect way to help you get that message across.

Car wrapping also works in harmony with other advertising methods. People might hear about your company in an advertisement, but then they will recognize your company when they see one of your wraps and can learn even more about it.

Reach different people by wrapping fleet vehicles

Another key reason why fleet wraps are so effective is that they reach an audience that you might not be able to reach any other way. Not everyone is connected to social media and few pay attention to advertisements. If they don’t read the newspaper or listen to the radio, it can be almost impossible to reach them.

On the other hand, many of these same people are still driving around town, giving you the opportunity to reach them with a vehicle wrap from your fleet.

Improve brand consistency with vehicle wraps

When it comes to car wrapping, this is often a good idea wrap your entire fleet at the same time. This way, you’ll benefit from better brand consistency and more control over how people perceive your business.

Moreover, this way you don’t have one car with an old wrap, while the other has a brand new one. In that situation, it can be easy to overlook one vehicle, but it can give potential customers a negative impression of your company. After all, they may think that if your vehicle wrap is old and worn, you might struggle to succeed for some reason.

Keep your vehicles safe by wrapping them

Many people wrap their cars even if they don’t have anything to advertise. For them, car wrapping is about improving the appearance of their vehicle and providing extra protection.

Your vehicle wraps protect your fleet against scratches, scuffs and other types of damage. In the long run, this means they can actually save you money by reducing maintenance and repair costs.

Enjoy the benefits of Fleet Vehicle Wraps

You may already be attracted to fleet wraps based on a single benefit. However, we hope that you now understand how many different ways wrapping your vehicles can increase your business success. Car wrapping is often the most efficient way to invest in branding, advertising and fleet protection at the same time.

Ready to take your advertising success to the next level? Contact us to find out how you can get started wrapping your fleet.

Mobile billboards are some of them most cost-effective tools which can bring your brand to the attention of thousands of consumers. They also predate the digital world by over a century and it is not surprising that they are still in use today.

The history of vehicle wraps is fascinating, rich in innovation and artistic flair. From hand-painted signage to damage-free vinyl, car wrap trends have come a long way.

If you’re looking for “vehicle wrapping near me,” we hope you’ll consider RoadRunner Wraps. At RoadRunner Wraps, we honor the history and trends in vehicle wraps while embracing the future.

Now read on to learn more about the evolution of vehicle wrap trends from the past, present and future.

The rise of vehicle painting in the 19th century

The early history of mobile advertising began before cars came onto the scene. In the 19th century, families and entrepreneurs who owned their own horse-drawn carriages were notable figures, and they began to reflect their pride and wealth in their carriage designs.

Using paint and a brush, families decorated the wagon canopy with their surnames and family crests. Likewise, business owners painted their company names and logos on the awnings of their vehicles to advertise their businesses as they drove around town. Because these advertisements were hand-painted, they took quite a bit of skill to execute.

These mobile ads were a great success. Many business owners found that the novelty of a painted carriage not only spread the word about their business but also boosted sales.

Milton Hershey’s brand car

We can assume that some of the history of vehicle wraps has been lost over time, but as the legend goes: Milton Hershey was the first to use a bona fide car to advertise his booming chocolate business. In fact, his car was the first to drive the streets of Lancaster, making it doubly attractive and astonishing to passersby.

This early car, which reached speeds of up to ten miles per hour, had the words “Hershey’s Cocoa” emblazoned on the side. Because this car was used to make deliveries, it represents an important moment in the history of branded vans.

Stenciled letters from the early 20th century

One of the first major innovations we see in the history of mobile billboards is the invention of car stencils. By purchasing stencils, car owners no longer had to find a skilled artist to turn their car into an advertisement.

That said, these designs were still hand-painted. In other words, durable paint was applied directly to the car’s paintwork, creating a permanent or semi-permanent bond.

This method made it difficult to make changes. If a company wanted to change its logo or slogan, those changes were not easily reflected on a car that had already been painted. Additionally, stencil painting made it nearly impossible to maintain the car’s resale value.

The invention of plasticized PVC

When does vinyl come into the picture? In 1926 a BF Goodrich employee accidentally stumbled upon the invention of plasticized PVC.

The employee, Dr. Waldo Semon, set out with the aim of making an adhesive from PVC. Instead, he created the versatile and flexible plastic we know today as vinyl.

In the first decades, vinyl was not affordable for the average entrepreneur. It was used to protect electrical wiring and strengthen the tubes of car tires, while at the same time laying the foundation for modern car wrapping.

Self-adhesive vinyl comes onto the market

In the second half of the 20th century, vinyl was produced in large enough quantities to reduce costs. Die-cutting technology made it easier to create designs from vinyl, which also came in a variety of colors. Until about the 1980s, only large organizations like the US Air Force could afford to take advantage of this new vehicle-altering technology.

By the 1990s, even small businesses could afford self-adhesive die-cut vinyl. This made mobile ads faster and easier to produce. It also made it easier for fleets, such as vans or taxis, to carry recognizable designs that were recognizable from one vehicle to another.

Around this time, a new technology was in the making that paved the way for modern vehicle wraps. Electrostatic printers, for example, have significantly expanded design possibilities. Like most advanced technology, these new options were unavailable to the average business owner for years due to high costs and limited availability.

Versatility of today

As computers entered every household, inkjet printers entered every vehicle wrapping center. Now it’s feasible for businesses of all sizes to get full, colorful vehicle wraps that cover their vehicles from bumper to bumper. New technology offers a variety of unique finishes, including:

• Mat
• Matt metallic
• High gloss
• Carbon fiber
• Clearly protective

With professional installation, you can easily install a vehicle wrap to advertise your business. You can also have the wrap removed without fear of damage to your car’s original paint. In fact, your protective vinyl car wrap can protect your car’s paint from wear and tear over the years.

Future trends in vehicle wrapping

What do we expect as the history of car wrapping moves into the future? Above all, we expect continuous improvement in quality.

Vinyl vehicle wraps will become stronger and more durable, allowing car owners to get more use out of them without significantly increasing costs. We also expect a broadening of design possibilities, including sharper details produced by advanced printers.

No matter the changes, RoadRunner Wraps strives to stay ahead of the curve.

Looking for ‘Vehicle wrapping near me?’ Call RoadRunner Wraps

The history of car wraps offers a fascinating look at the evolution of both marketing and technology. We’ve come a long way since the hand-painted letters of the 19th century and can’t wait to see what the rest of the 21st century has to offer.

In the business world, standing out from the competition and maximizing brand awareness is crucial to success. Vehicle advertising through car wraps offers a unique and impactful way to increase brand awareness and drive sales. However, choosing the perfect car wrap that matches your company personality and effectively represents your brand is essential.

Maintain consistency between design and your business vision, values ​​and soul

When selecting one car wrap design, it is essential to consider how this reflects the vision, values ​​and soul of your company. Here are some reasons why consistency is key:

• Brand identity: your car wrap should align with your overall brand identity, logo, color scheme and message. Consistency across all marketing platforms strengthens your brand and makes it easily recognizable to your target audience.
• Professionalism and Credibility: A cohesive car wrap design that aligns with your business vision and values ​​conveys professionalism and credibility. It shows that you pay attention to details and take pride in representing your brand.
• Message Alignment: The design elements and messaging on your vehicle wraps should be aligned with your company’s values ​​and goals. It should evoke the desired emotions and resonate with your target audience, creating a strong brand connection.

Seek professional help for a professional finish

To ensure a polished and professional finish, it is recommended that you seek professional assistance when installing your car wrap. This is why professional help is important:

• Expertise and experience: Professional car wrap installers have the knowledge and experience to handle all aspects of the installation process. They have the right techniques and tools needed to achieve an impeccable finish.
• High-quality materials and techniques: Professionals use high-quality vinyl materials and use advanced techniques to ensure the durability and lifespan of the car wrap. This ensures that your branding remains intact and eye-catching for a longer period of time.
• Time and Cost Savings: Hiring professionals to install your car wrap saves you time and money. They work efficiently, minimizing the chance of errors or rework and allowing you to focus on your core business.

Choosing the perfect car wrap for your corporate personality is essential for increasing brand awareness and exuding professionalism. Consistency between the car wrap design and your business vision, values ​​and soul helps strengthen your brand identity and build credibility. Seeking professional help when installing a car wrap ensures a polished finish and guarantees the use of high-quality materials and techniques. By investing in a professional car wrap, you create a visually appealing and impactful marketing tool that increases brand awareness and improves the reputation of your company.

Successful advertising is all about getting a brand’s message across loud and clear. When it comes to commercial vehicle wrapping, this couldn’t be more true. The effectiveness of this mobile advertising medium largely depends on the type of messages included in the design. Here you will find an overview of the types of information and offers that attract the most attention when wrapping commercial vehicles.

The essence: company information

Essentially, a vehicle wrap is a moving advertisement for your business and as such should clearly convey your company’s most crucial information. The key elements to include include the name of your brand, contact information (such as your phone number and website URL), and the services or products you offer.

For example, if your company provides plumbing services, meaningful phrases like “24/7 emergency plumbing” immediately convey the purpose of your business and can make the first call during a plumbing catastrophe. Likewise, an attractive tagline that summarizes your company philosophy or a unique selling point can be a powerful tool in driving recall among viewers: Think of how FedEx uses the phrase “The World On Time” on their fleet of vehicles.

Bring on the eye candy: draw attention to promotions

Promotions, discounts and special offers can significantly increase the recall factor of your commercial vehicle wrapping. Including a call to action (CTA) such as “Call now for 15% off your first service” or “Visit our website for exclusive online deals” is likely to entice potential customers and encourage them to take action.

Highlighting time-sensitive promotions, such as seasonal sales or limited-time offers, can create a sense of urgency that encourages passersby to act quickly. To maintain the impact of your wrap and ensure it remains fresh and relevant, consider updating elements of the wrap to reflect current promotions and market conditions. Like a storefront display, your eye-catching vehicle plating can act as a rotating advertisement that evolves with your marketing efforts, making it an even more valuable asset for your business.

Finding a balance: less is more

While your commercial vehicle wraps should contain important business information and attractive promotions, keep in mind that passersby have limited time to absorb your message. Strive for a balance between providing comprehensive information and maintaining simplicity. Too much text can be overwhelming and ultimately turn away potential customers.

Your ultimate goal is to pique the viewer’s interest and get them to contact you for more information about your offering. Eye-catching images, easy-to-read fonts, and a clean, cohesive design ensure your standout points shine and effectively convey your brand personality.

The role of professional designers

Consider contacting experienced wrap design and installation companies that specialize in commercial vehicle wrapping. These companies understand the fine line between information and overload and can help you design a wrap that meets both the awareness and conversion needs of your business.

Bee RoadRunner Wrapswe offer a professional car wrapping service. Our team of design professionals and installers can guide companies through the entire process and help select the crucial information to display and the best way to present promotions, while ensuring the commercial vehicle wraps leave a lasting impression.

Remember, your vehicle wrap is more than just a mobile billboard; it is a reflection of your brand. Choosing the right message and presentation will not only attract attention, but can also convert passersby into potential customers. Commercial vehicle wrapping is all about creating an immediate impact while leaving a message that will linger long after your vehicle has passed.